Gamification is the process of incorporating game-like elements into non-game contexts, aiming to engage users, encourage specific behaviours, and enhance experiences. For Pepsi, gamification has become a powerful tool for engaging customers, driving brand loyalty, and boosting sales. Over the years, Pepsi has implemented several gamification strategies across its campaigns, product promotions, and digital platforms. These initiatives aim to turn routine consumer actions into more enjoyable, rew...

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