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Google Maps and Gamification

A combination of intrinsic and extrinsic motivation is used by Google Maps to successfully engage its user base. Exclusive perks & rewards are given for usage.

Google Maps, as one of the most widely used navigation and location-based services in the world, has successfully incorporated gamification to engage its user base. In this article, lets explore some of the key gamification initiatives done by Google Maps.1. Local Guides ProgramOne of the most significant gamification initiatives by Google Maps is the Local Guides Program, which encourages users to contribute reviews, photos, videos, corrections, and other content to improve the quality and accu...

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