In the retail sector, gamification has gained significant momentum as brands increasingly recognize the power of interactive experiences to drive customer engagement, build loyalty, and enhance the shopping experience. Retailers use gamification to create a sense of fun, competition, and reward, which motivates customers to take actions that benefit both the customer and the retailer.Here are three examples of how gamification is being used in the retail industry:1. Sephora – Beauty Insider Pr...

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